Eighteen months after it received a series pickup, the TBS original comedy Wedding Band finally premiered on November 10 in the less-than-desirable timeslot of Saturday nights at 10:00 PM. Despite only a modicum of promotion, the hourlong scripted series drew a decent rating for its timeslot, although it failed to retain much of the audience of its lead-in.
Following the strong lead-in provided by highly-rated repeats of The Big Bang Theory, Wedding Band attracted a total audience of 1.845 million viewers, including 1.068 million adults in the 18–49 demographic and 613,000 adults aged 18–34.
Although these numbers are far lower than the recent debuts of TBS's other new comedies—Men At Work opened with 2.65 million total viewers in May while Sullivan & Son drew 2.5 million in July—those shows aired on Thursdays, a much stronger night for television viewership. For a Saturday night at 10 PM, the rating for Wedding Band was solid. However, the Big Bang Theory rerun that preceded it at 9:30 scored 3.7 million total viewers, meaning that Wedding Band lost more than half of that audience.
Starring Beverly Hills 90210's Brian Austin Green as the frontman of a local rock band that opts to start playing weddings instead of clubs, Wedding Band was placed on the TBS development slate way back in May of 2010 and received a pilot order the following October. At the time, TBS had shifted from half-hour comedies to hourlongs, producing Wedding Band and Franklin & Bash, which found its way to TNT.
Shortly after Wedding Band was picked up to series in May 2011, TBS abandoned the hourlong strategy and returned to the half-hour sitcom formula with the success of Big Bang Theory reruns, developing Men At Work and Sullivan & Son. In August of this year, TBS finally announced that Wedding Band would premiere on Saturdays starting in November.
According to TV Rage's resident "Bad Subject," Adam J. Langton, the series debut was surprisingly good. I had never even heard of this project before today, and when I read the title, I assumed it was another lame reality show. Other critics have also responded favorably, so I think I'll give it a look. Did you?