As the BBC undergoes an unparalleled period of turmoil, one of its British competitors is taking steps to strengthen its brand.
News Corp. has announced that its cable network FX will rebrand in the United Kingdom and become Fox starting in early 2013. With this change, the network will also add more comedies to its drama-centric broadcast schedule.
FX in the U.K. is the home of True Blood, Dexter, Burn Notice, NCIS and The Walking Dead. With this move, it will become the first U.K. network to use the Fox brand, which has "brand name recognized globally for delivering smart entertainment with an edge," said Jason Thorp, Fox International Channels managing director for the U.K. and Africa.
With this move, the newly branded Fox will add shows such as Da Vinci's Dreams, The Ricki Lake Show, Louie and Men at Work. It already airs comedies Family Guy and Arrested Development.
FX launched in the U.K. in 2004 and aimed at audiences in the 25-44 demo.
To any of TVRage’s British fans, does this move make you more interested in the network or less? I am not that familiar with all your channel options, but this seems like a pretty great network.