In a shocking development, I have some BBC news to report today that will not make you question your faith in humanity or feel depressed! BBC Worldwide has announced the formation of a new YouTube channel from its history division, BBC Earth.
The network will be named Earth Unplugged and will focus on "a feast of new films created for a digital audience by BBC Earth Productions." BBC Worldwide says that the network will become "a destination site for wildlife and nature."
This is BBC Worldwide's first attempt at creating an original-content channel for YouTube and is part of the broadcaster's effort to dive deep into YouTube, eventually leading to a multi-channel network on the internet video provider.
"With Earth Unplugged we’re seeking to connect a new audience with the world around them. YouTube offers a fantastic opportunity to reach people and grab their attention with innovative nature content that will captivate and inspire," said Amanda Hill, managing director for BBC Earth at BBC Worldwide.
I think this is a pretty good strategy. It is an easy way to market your fares at a global level with less overhead than a regular channel. I have no idea the kind of money that something like this brings in, but odds are it is worth it if BBC is going to invest heavily in the medium.