Oprah Winfrey to save the day! It’s no secret that OWN was not the success everyone thought it would be. Though attaching Oprah’s name to something generally makes it a success, apparently this isn’t the truth when she’s only behind-the-scenes. Oprah’s big return to television on New Year’s Day nearly saved the struggling network, drawing in 1.1 million viewers for the “Oprah’s Next Chapter” premiere with Steven Tyler. The next week it attracted 1.6 million viewers on a Sunday night. This is nearly unheard of for a cable network. Perhaps it’s the guests Oprah is interviewing, or the no question is left unturned attitude of “Oprah’s Next Chapter” that is drawing people in. It could simply be everyone missed the queen of talk shows.
Now that OWN is back on track, executive announced that “Lovetown, USA,” “Lives on Fire” and “Are You Normal, American” will all find their way to the winter schedule. “Each of our new shows is right on brand and aligned with Oprah’s intention to bring our audience meaningful, entertaining programming,” OWN president Sheri Salata said via press release.
On Lovetown, USA, matchmakers will help eight singles find love in a small Georgia town. The entire show is seen more as a “social experiment” than a documentary or reality series. Lives on Fire follows the lives of four women working in emergency response in California. It’s an in-depth look at a career and lifestyle few understand. “Are You Normal, America” is an original game show that polls people on the street while contestants guess the answers to questions.
OWN is looking for a new string of successes after a run of docuseries and talk shows that draw in mediocre viewers. This includes The Rosie O’Donnell Show and Becoming Chaz.
What do you think of OWN’s new line up?