With many networks currently struggling to gain viewership and failing, Nickelodeon and MTV have something to celebrate this week. Networks such as Fox news, which usually are leaders in the 19-49 range demographic, have seen a decrease in their primetime ratings. The only shows from Fox to make it into the top 25 this week have been “X-Factor” and “Family Guy”. Viewership has been declining for almost all broadcast networks this season except for NBC, however, Wall Street analysts have reported that Viacom’s Nickelodeon has brought in a weekly ratings gain for the first time in more than a year.
In addition to Nickelodeon, MTV has also shown some dramatic ratings improvement. Barclays Capital analyst, Anthony DiClemente, says “Nickelodeon ratings had their best week in recent memory. Nick ratings finished the week up 2 percent year-over-year, the first time since September of last year that Nick posted positive ratings growth."
So what is it that is causing the network to succeed when so many others are falling behind? Well it may be just as simple as they are trying harder than everyone else.
"While the network is benefitting in part from easing comparisons, we believe an improved content offering is also helping," DiClemente says.
While one week of increased ratings may not seem like anything to throw a party over, maybe other networks could take a lesson from this news. Instead of pumping out continuous re-runs, focusing on improving show content is getting better results. Or maybe everyone just really loves cartoons and reality television this week!