An official announcement has yet to be made, but the rumour mill is reporting that Time Warner brass is lining up Jeff Zucker as successor to the CNN Worldwide organization. CNN has been struggling in the ratings department, and this bold move is hoped to set in motion some much needed repairs to the network.
Zucker is best known for his rise to success through the NBC “Today Show”, where he began as a researcher in 1986 and moved his way up through the company, landing himself in the role of the youngest executive producer of the “Today Show” in 1996. In 2000, Zucker was promoted to president of NBC Entertainment before finally landing the role of president and CEO of NBC Universal in 2007. He is credited for playing a large role in securing important deals such as the 10th season of “Friends” and snatching up snarky billionaire Donald Trump for “The Apprentice”. Zucker is currently working as an executive producer for Katie Couric’s daytime talk show, but I have a feeling he will have no problem jumping ship if the deal goes through.
Zucker has also been credited with some huge missteps in his career at NBC as well, including the embarrassing feud between Conan O’Brien and Jay Leno which resulted in NBC dropping from first place to fourth in the rankings.
CNN has so far declined to comment, but a formal announcement is expected soon as long as the deal does not fall apart.
What do you think? Is CNN making a smart move by signing on Jeff Zucker to rehabilitate the network?