The Coen Brothers, Hollywood filmmakers behind such hits as 'True Grit,' 'No Country for Old Men,' and (my favourite) 'A Serious Man,' have taken to the small screen to produce and direct a commercial advertisement for television.
What product are the pair endorsing? Well, nothing--their advertisement is to oppose the media hype and misinformation surrounding the concept of clean coal. The commercial, which you can view below, is premised on the notion that there is nothing "clean" about clean coal aside from the moniker.
This is the first time that the Academy Award winning brothers have taken to the television airways... er... cableways, however their characteristic dark comedy and irony is seeping out of every moment of the advertisement. It also seems that this won't be the only commercial from the pair urging viewers to look deeper into clean coal; in the clip you can see below, the brothers are behind the scenes, hard at work on another advertisement.
Whether or not you agree with the message, this is a very rare and interesting opportunity to watch two superstar Hollywood writers and directors at work.
Movies today do not just provide entertainment; they also provide the means to influence the ideas of viewers. Movies have already brought about a more liberal understanding on issues such as racialism, gay relationships and many others through Blockbusters produced over the years. However we have not seen a lot done for the environment. All too many continents are experiencing either record droughts or extreme flooding, and it is a question of times before the resultant famines which are already been experienced in poorer nations are felt worldwide.
Should an uncompromising change over to renewable energy sources be adopted, not only will such calamity be avoided but a period of growth and prosperity will be experienced worldwide while this change over is effected. This can only be achieved with a change in attitude to the problem. As in the past, the movie industry can achieve this by covering the issue in a blockbuster movie. I trust you can help in this regard.