A new licensing deal has been announced that will impact TV operations in Russia, Ukraine and the Commonwealth of Independent State (which include Armenia, Azerbaijan, Belarus, Kazakhstan, Kyrgystan, Moldova, Tajikistan and Uzbekistan).
NBCUniversal International Television Distribution has signed a deal with Modern Times Group's Viasat Broadcasting, which will put recent first-run titles from NBC Universal's movie distribution arm into arm's reach for the countries on pay TV and SVOD. Among the movies highlighted in this deal are The Bourne Legacy, Ted, Snow White and the Huntsman, The Lorax, Safe House, and several titles from NBCUniversal's backlog.
The movies will be available on MTG's premium movie channels and its SVOD platforms, which run across the region. This deal follows deals arranged earlier by MTG with Sony, Fox and Warner Brothers, meaning that films from all those companies will be available in the territories.
Viasat is also launching a new pay TV channel package today in Russia, alongside local company Rostelecom, which will make Viasat's premium channels - which focus on movies, comedy and documentaries - available to subscribers to Rostelcom's interactive TV services.
This seems like easy money for all sides. I wonder why it took so long to make a deal happen.