Two new premium advertising-free movie channels are headed India's way. The channels, HBO Defined and HBO Hits, are the result of a partnership between HBO Asia and Indian film company Eros International Plc. Also under the terms of the deal, the two companies will work together to create content for the already existing HBO formats in India as well as original content for the Indian market and international distribution.
“I’m very excited about building the Eros brand in Premium Pay Television, particularly with an industry leader such as HBO Asia. There are few global companies that have mastered the premium film and TV space like HBO and their global success says it all. We look forward to cultivating new spaces together in India and especially the development of HBO content for TV and online,” said Eros International executive chairman Kishore Lulla.
“The opportunity to work with Eros, who has such a visibly dominant presence in the Indian film and entertainment arena, is tremendous and together we will aim to deliver a first class cinema experience in the comfort of your home, 100 percent advertising free,” added HBO Asia CEO Jonathan Spink, “We are equally excited to work with Eros in developing compelling original content for the Indian audience. We look forward to more good things to come.”