I need to watch more TV. Today I learned that A&E's series 'Duck Dynasty' second season finale became the all-time most watched program on the network.
'Duck Dynasty' - what is it, I wondered. What drew in 6.5 million viewers to the hour-long finale? A quick Google search led me to the information that the series is about the Roberton family, which became wealthy due to sales of duck calls made from Louisiana cedar trees.
Okay. Why do people watch this? I mean, this episode drew 3.9 million in the adults 18-49, 3.8 million in the 25-54 demo and 2 million adults in the 18-34 demo. These numbers are insane - I can almost understand the perverse fascination that people have with train wrecks like 'Here Comes Honey Boo Boo,' but why 'Duck Dynasty?' I am not judging - I just really do not understand.
“Duck Dynasty represents the best of A&E’s unique brand of storytelling, showcasing authentic and engaging characters,” said Bob DeBitetto, President of A&E Network and BIO Channel. “It’s extremely gratifying to see more and more viewers flocking to the series week after week.”
If you missed the finale, it will reair Saturday night at 9 p.m. I am tempted to check it out, just to see what all the fuss is about.