The Public Broadcasting Service, still reeling from the Kevin Clash (puppeteer of Elmo) sex scandal, announced a reorganization of its programming department today.
Beth Hoppe, the former Discovery Studios executive who brought BBC hit 'Call the Midwife' to the network, will now head up programming with the title of chief programming executive and general manager, reporting directly to chief operating officer Michael Jones.
John Wilson, the former programming head, was promoted to senior vice president of pledge strategy and special projects.
“As we continue to execute on our strategic plan to revitalize our content, strengthen stations and encourage innovation, we are evolving our structure to better enable us to execute against our priorities and capitalize on opportunities,” said Jones.
Hoppe has worked on PBS projects such as 'Frontier House' and 'Colonial House,' which showed families living like early generations did, dealing with the difficulties and struggles that they likely face.
PBS president and CEO Paula Kerger has championed Hoppe; both previously worked at WNET, the flagship station in New York. At Discovery Studios, Hoppe developed series including Human Nature. She recently said that PBS will look at more unscripted fare and that it had a unique niche not scratched by broadcast fare.
“We just have to always make sure there’s a reason to do it,” she said. “I think we have to look for the PBS twist.”