CBS will once again reflect on the greatest Super Bowl commercials, this year four days before the big game.
“Super Bowl’s Greatest Commercials” special, now in its 13thyear, airs Jan. 30 on CBS. It will be broadcast from the Mercedes Benz Superdome in New Orleans, site of the big game.
Boomer Esiason, CBS Sports’ NFL analyst, will be joined by Aisha Tyler (“The Talk”) in hosting the program. Last year Esiason hosted for the first time, along with “The Biggest Loser’s” Jillian Michaels.
Last year’s show ranked the best Super Bowl commercial brands, but this year they will return to grading individual commercials.
Fans can vote for the favorite commercials online. The top 12 from the last decade of the show will go head- to- head on CBS.com, and then fans can vote via Facebook and Twitter. The top three will be put to a live vote on this year’s broadcast, and the winner will then be revealed at the end of the show.
IMG Media, Juma Entertainment and Robert Dalrymple Prods. Is producing “Super Bowl’s Greatest Commercials 2013.”
The commercials for this year’s game are virtually sold out at CBS at record rates up to $3.8 million per 30- second spot.