Finally, we can put an end to this German-on-German hatred.
Sky Deutschland, a German pay TV organization partially owned by Rupert Murdoch's News Corp. (50 percent) has signed a deal that will see it begin carriage on Deutsche Telekom's IPTV service Entertain. Deutsche Telekom is Sky Deutschland's main rival and was carried on it before, but anger over soccer rights led to the two ending their arrangement previously.
The new deal will see Sky Deutschland's entire catalog of pay-tv offerings made available on Entertain beginning this summer.
Telekom has tried to market Entertain as an alternative to Sky and has succeeded it landing some of Sky's pay-tv customers. Telekom tried to land the rights to Germany's Bundesliga soccer, which was Sky's premiere programming. Sky worked around Telekom though with a $2.5 billion (€1.94 billion) deal for all pay, web-TV and IPTV rights to Bundesliga games through the 2017 season.
Therefore, Telekom had either to work with Sky or give up soccer - which would have infuriated its subscriber base. The deal reached runs the length of the Bundesliga deal, when I am sure both sides will go heavy for the soccer once more.
I have said it before in articles here but sports rights are really going to drive TV in the next 10-20 years. It is beginning now – look at the changes to NCAA sports conferences and the deals that individual teams are reaching for their content. This is not going to go away anytime soon.