Move over, Howard Stern. Comedy Central is coming to town.
The network and SiriusXM announced a multi-year deal today that will give the network a place on the subscription satellite radio service. Financial details have not been announced, at this point.
Included in the move will be hours of stand-up comedy from the Comedy Central catalog. Included in that will be Comedy Central Presents, Premium Blend, Comedy Central Roasts and other high-profile properties/specials. Come on, Daily Show and Colbert Report!
Unfortunately, that is not in the plans, according to Mitch Fried, Comedy Central executive vice president of enterprises, as those programs and South Park are "more visual and don't translate as well to radio as the stand-up comics."
Additionally, Comedy Central Radio will put out new content that has not aired on the network, backstage access to Comedy Central events and listener interaction with comedians.
This will be the ninth channel devoted to comedy on SiriusXM. The intent is for the network to premiere this spring, possibly around April Fools' Day.
Scott Greenstein, SiriusXM president and chief content officer, said that the channel would co-exist well with the existing comedy networks on the radio and that there would perhaps be some cross-promotional opportunities.