'Dallas' season premiere drops half of last season's audience


Uh oh.

There is a good chance those words are being uttered in Atlanta today, as TNT has to be a little worried about the ratings for the second season premiere of Dallas. 

The reboot debuted last summer to a huge audience, drawing 6.9 million viewers for its July season premiere. This season's premiere? A mere 2.98 million over two hours. There is no way to spin that as a positive, as it was the lowest rating for the series yet, down 32 percent from the first season's finale, which drew 4.29 million viewers.

In the adult’s 25-52 demo, it did 1.22 million viewers - less than half of the 2.5 million that watched the season premiere. In the adult’s 18-49 demo, the show brought in 1.02 million viewers.

After the show did so well last year, the network increased the episode order for the second season. If the numbers do not improve, that is going to be a really bad decision.

This season features the last performances of Larry Hagman, as he had already filmed five episodes when he passed away in November of 2012. If the show cannot get viewers to tune in for that, I doubt it will last for a third season - if it even makes it that far.


- Dallas (2012)
- Larry Hagman

Written by: Hamatosan
Jan 29th, 2013, 4:11 pm

Images courtesy of TNT


Message Posted On Jan 30th, 2013, 10:56 am
I watched the first 2 episodes of the new season today. I was surprised to see they had already aired. Last summer for the first new season there was a lot of hype, a lot of previews and teasers. Now there was none of that ! Like they had to sneek the new season in to the programming somehow ! Maybe that is also why not that many people watched... TNT stop and think what you are doing...maybe move it to a better night...Saturday maybe, no great shows to compete with on that night. And pump up the advertising for the series.

Message Posted On Jan 30th, 2013, 5:30 am
With on demand and reruns, many of us delay watching shows at the first showing. It will be harder than ever to find how popular a series really is. Give it some time.

Level 1 (36%)
Since: 17/Apr/12
Message Posted On Jan 30th, 2013, 2:01 am

That's almost exactly what I thought when they announced the start date for S2.  And this past Monday saw reruns of the CBS Monday has new episodes of those shows airing, which will probably hurt Dallas even more.  Hopefully TNT will realize the mistake they made airing it now and give it another chance for summer 2014.


That is, assuming the loss of J.R. doesn't simply kill the show.  J.R. made the original series, and while I haven't seen any episodes of the new version (I am sooooooo far behind in watching shows!!), I can't imagine him not being a huge part of the new one as well.  I imagine a lot of people tuned into the first season just because of him...without him, they may all just tune out.  For that matter, that may account for the low ratings for the season premiere...since people know that Larry Hagman died in Nov., they may have just assumed it meant that J.R. wouldn't be in *any* episodes this year and so decided they weren't going to watch at all this year.




Level 39 (91%)
Points: 17879.2
Since: 08/Jul/10
Message Posted On Jan 29th, 2013, 4:26 pm

I'd say TNT made a bad decision to debut season 2 now, instead of doing another summer launch. There is too much competition on Monday nights right now.

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