New deal puts Sky Sports channels online for daily fee

Got £9.99 ($15.80) burning a hole in your pocket? If so, why not spend it on a day of British sports!

That is the thinking behind a new BSkyB initiative, which will make Sky Sports content available online for people that are not pay TV subscribers to the service. Customers will be able to purchase a day's worth of content with this new deal, which gets them all six of the Sky Sports networks offerings.

Sky Sports televises Premier League soccer matches, so this could actually do fairly well. This is the first time that customers will have the chance to watch premium content from BSkyB without a pay TV subscription.

As of now, the offer will only work on Now TV, a standalone online TV service. It does not seem unreasonable to see it expanding beyond that, however. 

Some potential customers are scoffing at the price, saying it is too high. Experts say that is done for a reason, to not undercut BSkyB's Sky Sports subscription revenue. The hope is that non-subscribers will sample Sky Sports and that will prompt them to sign up for a subscription. 

Thus far, BSkyB says that Now TV has not cut into its movie subscribers, since launching in 2012. The hope is that the sports package will do the same.