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NBC's 'Do No Harm' lowest rated drama premiere in history

NBC seemed to be on the road to a comeback this 2012-2013 television season. Strong debuts of several new series and returning favorites such as "The Voice" brought viewers in droves.

Do No Harm

However, the downward trend for the peacock network resumed as the singing competition began its winter break in December, and appear to have hit a new low with the debut of its medical drama "Do No Harm" on Thursday.

The premiere of the midseason drama ranks as the lowest rated among scripted series on broadcast television in history. Additionally, it ranks as the least-watched in-season broadcast drama premiere ever among Fox, NBC, CBS, and ABC. "Do No Harm" brought in 3.1 million viewers and a 0.9 rating among adults aged 18-49, a 55 percent drop from the premiere of "Awake" in the same time slot last year. This, despite a bump in viewership for the series finale of "30 Rock" which served as a lead-in to the drama's premiere and drew 4.8 million viewers at a 1.9 rating.

The premiere seems to be the low point for the network as its viewership has gradually slid back to the levels it has seen for years now. Without "The Voice" as a lead-in, comedies "Go On" and "The New Normal" recently fell to season lows, while the drama "Deception" launched last month to similarly weak ratings.

The previous holder of the dubious low-rated premiere record was Parker Posey's series "The Return of Jezebel James" on Fox, which held the record since 2008 before it was tied last year by NBC's short-lived comedy "Bent". In other words, do not get attached to "Do No Harm".


Details
Show:
- Do No Harm
- Bent
- The Return of Jezebel James
Network:
- NBC

Written by: kyleiam
Feb 2nd, 2013, 12:35 am

Images courtesy of NBC

Anonymous

Message Posted On Feb 8th, 2013, 10:04 pm
I think this drama is great. What's the problem with ya all? It has a story and different from other serials.
Mr Cancellator

Message Posted On Feb 6th, 2013, 12:42 am
Perhaps people are finally waking up to the fact that things are getting cancelled left, right and centre....sometimes for no "apparent" reason, and are deciding to simply not bother even starting watching a new series - just in case. Just wondering. I did manage to catch the pilot, it wasn`t too bad, could have been better - but even Awake wasn`t THAT bad as far as I could see.
Telly

Message Posted On Feb 4th, 2013, 10:47 pm
Do no harm is awesome!! I am convinced viewers will get hooked and ratings will increase. The first show was only the pilot. Do no harm rocks!!!
Anonymous

Message Posted On Feb 2nd, 2013, 4:16 pm
that really sucks, I actually liked the pilot a lot and the preview for the rest of the season at the end of the ep looked really interesting too. Gawd I hate people -_-
ohdawn

Level 2 (17%)
Since: 29/Apr/12
Message Posted On Feb 2nd, 2013, 8:18 am

reminds me of that other "split personality"show my own worst enemy . that didn't last long either

rtruell

Level 1 (36%)
Since: 17/Apr/12
Message Posted On Feb 2nd, 2013, 7:05 am

"The premiere of the midseason drama ranks as the lowest rated among scripted series on broadcast television in history."

 

Wow!  It's gotta take effort to make something *that* bad!  I haven't seen the pilot yet, but it sounds like there's not going to be much more than that *to* watch of this show.

 

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