ABC sells out advertising for Oscars


If you were looking to advertise on ABC during this year's 85th Annual Academy Awards broadcast, I hope you already got the deal finalized. Otherwise, you are out of luck.

The network announced today that it had sold its entire stock of advertising inventory for the event, which happens on February 24. 

The network also charged $100,000 more per 30 second spot this year than it did last year, raising the total cost up to $1.8 million. Jay Rasulo, Walt Disney Company senior executive vice president and chief financial officer, said that this year's broadcast was the best selling in more than a decade, with most of the spots sold out by Christmas. Maybe everyone wants to be associated with host Seth MacFarlane?

Who has purchased spots has not been announced yet, however JC Penny and Hyundai are expected back, and rumors are that Apple and Samsung have also dived in.

There is a reason why companies select the Oscars as an advertising platform. Last year, the event was seen by 39.3 million viewers. That's a lot of eyeballs. Advertisers treat the Oscars almost like they do the Super Bowl, premiering new ads and trying to make a splash. Obviously the Super Bowl is a much bigger (and more expensive stage), but the Oscars are not that terribly far behind. Thirty second spots at the Super Bowl cost more than $4 million this year.


- The Academy Awards

Written by: Hamatosan
Feb 5th, 2013, 5:18 pm

Images courtesy of ABC

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