In an unsurprising announcement, NBC has cancelled midseason drama Do No Harm following two dismally-rated episodes.
Do No Harm debuted in the 10:00 PM timeslot on Thursday, January 31 and registered the lowest rating for an in-season scripted series premiere in the history of the big four broadcast networks, drawing only 3.13 million viewers and posting an anemic 0.9 in the key 18–49 demographic. When the ratings for its second week revealed a 22% drop to a 0.7, the modern Jekyll-and-Hyde medical drama was cancelled and pulled off the schedule by Friday afternoon.
Reruns of Law & Order: Special Victims Unit will run in the 10 PM slot on Thursday for the next two weeks, but the network hasn't announced its plans beyond that. Although it previously did poorly in the timeslot, newsmagazine show Rock Center with Brian Williams could return to the schedule, or NBC could finally call upon another midseason drama waiting in the wings, the Silence of the Lambs prequel series Hannibal.
Starring Steven Pasquale of FX's Rescue Me in his first lead role, Do No Harm followed Dr. Jason Cole, a brilliant neurosurgeon struggling with a dangerous alter ego named Ian. The marketing campaign for the new series was severely lacking, and broadcast audiences have rejected dual-personality characters time and time again, so this unfortunate result came as no surprise.
Truthfully, the show wasn't bad — I've seen other shows that deserved the title of "weakest series premiere ever" more than Do No Harm. What do you think led to its downfall, and how should NBC fill its 10 PM hour on Thursdays?