'Whisky A Go-Go' drama being developed for premium cable

The Whisky a Go GoAs long as there has been a Los Angeles rock scene, there has been the world-famous Whisky a Go Go. Now, Richard Branson's Virgin Produced wants to bring the story behind the legendary Hollywood nightclub to cable television.

Described as a rock 'n' roll twist on Boardwalk Empire, The Whisky A Go Go will chronicle the Sunset Strip ascent of the Maglieri family, who have owned and operated the club since it opened in 1964. The series will also explore the youth culture that called the Whisky home and the famed artists and musicians who have rocked the stage throughout the decades.

Founded by Mario Maglieri, Elmer Valentine, Phil Tanzini, Shelly Davis, and attorney Theodore Flier, the Whisky is one of the most storied venues in rock 'n' roll history with a well-earned reputation as a hotbed for debauchery. Over the years, the club has helped launch iconic musical acts like The Doors, Janis Joplin, Jimi Hendrix, Led Zeppelin, Frank Zappa, and Alice Cooper, among many others.

Due to the strong music connection of its parent organization, Virgin Produced is the first company that was able to snare the rights to the Whisky tale. The company, run by Branson's partners Jason Felts and Justin Berfield, is the film and TV development, packaging, and production arm of the Virgin Group.

Producers are currently in the process of talking with potential showrunners and directors and plan to officially pitch the project to premium cable networks within the next month.

Casino meets Studio 54 with a sprinkle of Boogie Nights? Sounds good to me, as long as they can get the rights to the authentic music of the period. Another suggestion: hire Lemmy of Motorhead to introduce each episode from his booth in the club, like the Cryptkeeper on HBO's Tales from the Crypt.

Do you want to see a series based on the history of the Whisky a Go Go?

- Justin Berfield
- Jason Felts
- Richard Branson

Written by: Chrononaut
Feb 14th, 2013, 3:17 pm