Jeff Zucker hires PR vet to help CNN image

Love what he is doing or hate it, there is no disguising the fact that Jeff Zucker is changing the culture and climate at CNN. You cannot fault him, as the network has been sliding down in the ratings (and in quality, in my opinion) for quite a while. Rome was not built in a day, however, and CNN will not be saved overnight (if it even can be).

CNNNow Zucker, the president of CNN Worldwide, is reaching back into his past in an attempt to improve his future. He has hired former NBC Universal corporate communications senior vice president Allison Gollust to join the team in Atlanta. 

In her new role, she will oversee all messaging strategy and execution across the CNN landscape, as well as be the chief spokesperson for the network. She will report directly to Turner Broadcasting communications senior vice president Jeff Matteson.

“In the 15 years that Allison and I have worked together, I’ve depended on her judgment, counsel and relationships,” said Zucker. “Allison is joining CNN at an exciting time, and she and the strong communications team she’s inheriting will play a critical role in shaping the organization and its story going forward. It’s great to have her at CNN.”

“Allison is among the most experienced and respected communications executives in the media industry, and her close working relationship with Jeff Zucker is one of its most successful professional partnerships,” added Matteson. “The regard in which she is held by the press and her peers; her reputation for integrity, accessibility and candor; her ability to lead talented teams; and her importance to Jeff as an adviser and spokesperson make her a great fit for this key role, and a great addition to Turner Broadcasting’s leadership ranks.”

How do you view CNN?

- Jeff Zucker

Written by: Hamatosan
Feb 15th, 2013, 1:08 pm

Images courtesy of CNN

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