'Matlock' performs well vs. NBC Thursday fare

What does it mean when an NBC affiliate runs a 21- year- old “Matlock” movie instead of the network’s Thursday night programming, to negligible ratings difference?

Andy Griffith

Cleveland’s WKYC- TV did just that Thursday, showing a “Matlock” movie from 1992 at 9 p.m., while the rest of the country watched an “Office” repeat, a new episode of White House sitcom “1600 Penn” and a “Law & Order: SVU” rerun.

Metered- market ratings showed “Matlock” outperformed “1600 Penn’s” recent performance in the Cleveland market. It was about on par with the repeat “Office’s” national performance. The “SVU” repeat was more popular, however.

Brooke Spectorsky, the station general manager and president told Entertainment Weekly he ran the movie because “Matlock” actor Andy Griffith was left out of the Oscars “In Memorium” segment last Sunday, and also to catch- up on airing local ad inventory. He said they do this once or twice a year, pre- empting the network and running a local movie. He said NBC approved the decision.

Spectorsky said the big lesson learned was not to pre- empt “The Office,” and that they got a lot of feedback on that move.

- The Office (1995)
- Andy Griffith

Written by: KurtK26
Mar 2nd, 2013, 2:41 pm

Images courtesy of NBC

Related news

Fan Made Community Mashup with Parks & Rec

Fans of NBC's Thursday night line-up are in for a real treat.  A video is..

Parks And Recreation Sees Return of Louis C.K

NBC's "Parks and Recreation" is a darling of the Thursday primetime comedy..

The Office Gets Own High-Quality Paper Brand

Is this a case of commercial tie-ins gone too far? The fictional paper..