Change could be coming in Hulu's near future.
The streaming service is the target of discussions with Rupert Murdoch's News Corp. and the Walt Disney Company. Apparently both sides are interested in buying out the other's part of the the company. They also have not given up on the option of selling to an outside entity or merely maintaining the status quo.
Each company has drastically different way sit wants to adjust Hulu's business model. Disney wants the site to concentrate on its advertising-supported free service, while News Corp. wants it to focus more on Hulu Plus, its paid subscription service. Each side hopes to buy out the other side and get its way. Either way would casue a majority, as each owns one-third of Hulu, with Comcast's NBCUniversal holding the other third.
However, NBCUniversal does not get to vote on company decisions, per the Comcast-NBCUniversal deal of a few years ago.
Just two years ago, all three companies considered selling Hulu on the auction block, but instead held on to their shares. The company is preparing for change, regardless, as its CEO Jason Kilar is leaving the comapny soon.
Hulu competes with Netflix and Amazon.com in the streaming game. Last year it had reported revenue of nearly $700 million.