CBS' usual Tuesday dominance was tested this week, as American Idol aired a special Tuesday night episode, in addition to the usual Wednesday/Thursday double shot. The two networks ended up splitting the win, with FOX taking the demo crown and CBS drawing more total viewers.
AI's first live episode of the season fell 13% from last Wednesday's airing. NCIS & NCIS: LA both took small 3% drops against the Idol juggernaut. Golden Boy fell 11% from last week's premiere, which really isn't too bad, considering how poorly new mid-season dramas have been doing this season.
Thanks to the added competition, ABC's Celebrity Wife Swap fell nearly 40% to a series low. The Taste followed that up by dropping 14% to its own series low. Body of Proof then hit the hat trick by coming in dead even with last week's series low. I do believe ABC just paged the staff of Seattle Grace to come and resuscitate it's Tuesday line-up.
NBC's night wasn't any better. Betty White's Off Their Rockers began things by dropping 15%. Go On matched last week's series low. The New Normal matched its previous series low of 0.9. This may be an outlier though, as while the episode aired was technically new (it was previously pre-empted for Hurricane Sandy coverage back in October), most cable guides listed it as a re-run. This likely caused many viewers to tune out. Smash continued to crumble, setting yet another new series low of 0.7. Finally, the CW's Hart of Dixie was flat with last week's 0.6.
Key: Broadcast Network - Show Name - 18-49 Rating - 18-49 Share - Total Viewers In Millions
FOX - American Idol (N) - 3.4 - 9 - 11.49
CBS - NCIS (N) - 3.3 - 10 - 20.35
ABC - Celebrity Wife Swap (N) - 1.5 - 4 - 4.07
NBC - Betty White's Off Their Rockers (R)- 1.0 - 3 - 3.64
CW - Hart Of Dixie (N) - 0.6 - 2 - 1.44
NBC - Betty White's Off Their Rockers (N) - 1.1 - 3 - 3.61
CBS - NCIS: Los Angeles (N) - 2.8 - 7 - 15.95
ABC - The Taste (N) - 1.2 - 3 - 3.17
NBC - Go On (N) - 1.1 - 3 - 3.04
CW - Beauty and the Beast (R) - 0.3 - 1 - 0.75
NBC - The New Normal (N) - 0.9 - 2 - 2.44
CBS - Golden Boy (N) - 1.6 - 5 - 9.27
ABC - Body Of Proof (N) - 1.2 - 4 - 6.50
NBC - Smash (N) - 0.7 - 2 - 2.61
Source: Nielsen Media Research