'Bates Motel' premiere draws record viewership for A&E

On Monday night, A&E debuted its prequel/reimagining of Alfred Hitchcock's classic horror film 'Psycho', 'Bates Motel.' The premiere episode of the series featured Norma Bates (Vera Farmiga) and her son Norman (Freddie Highmore) moving to a new town after buying the titular motel, and having several formative experiences with the townspeople they meet there. Aside from a few missteps, the premiere was a solid one -- and that fact was reflected by the ratings the episode received. 

Monday night's airing of the episode drew 4.6 million viewers -- 2.4 million of which were in the key 18-49 demographic. That 2.4 million marked the highest showing in that demographic for an A&E drama series premiere. 

A&E's president, Bob DeBitetto, seemed enthusiastic about the series. “Bates Motel represents the very best of quality storytelling with an incredible cast led by Vera Farmiga and Freddie Highmore,” he said in a statement. “We are extremely pleased with the initial viewer response to this edgy and provocative series and are confident that it will continue to draw in new audiences.”

Sounds like Bates Motel has a rather promising future ahead of it. 

The next episode of the series, "Nice Town You Picked, Norma..." airs Monday, March 25 on A&E. 

- Bates Motel
- Vera Farmiga
- Freddie Highmore
- A&E

Written by: mcpherson
Mar 20th, 2013, 7:41 pm

Images courtesy of A&E

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