The Smithsonian is gearing up to pay tribute to United States television history through a new partnership with NATAS (). The Smithsonian will cooperate with NATAS to obtain iconic daytime TV memorabilia that reflect the contributions of daytime television programming to the national collections. Items such as costumes, scripts, props, awards, photographs and promotional material will be included in exchange.
NATAS will work hand-in-hand with the museum to “identify actors, writers, talk show hosts, game show hosts, journalists, producers, directors and others who have influenced America's cultural identity and extended that culture to global audiences.” Actress Susan Lucci, best known for her character of Erica Kane on All My Children, has been confirmed as a participant.
This partnership will help The Smithsonian to expand its ability to tell the story of daytime television and the Daytime Emmy Awards which will be celebrating its 40th anniversary this year. The objects which are to be donated to the museum will be added to its already existing entertainment collections which include iconic items such as Dorothy’s ruby red slippers from The Wizard of Oz, Kermit the Frog, Mr. Roger’s sweater, Bugs Bunny and Daffy Duck, a Howdy Doody marionette, Archie Bunker’s chair and more.