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Primetime Ratings, Thursday, 3/21/13

1600 Penn

CBS broadcast a relatively low rated NCAA game last night, clearing the way for FOX and ABC to split the demo win. FOX drew the most total viewers.

American Idol fell 10%. Glee matched last week's 2.0. The season premiere of Wife Swap fell 29% from the premiere of the Celebrity version in February, but was up 42% from its own previous season premiere, which aired way back in 2010. Wow, that's a long break. Grey's Anatomy rose 12% from last week's series low. Scandal matched its last new outing.

No good news for Community, as the struggling comedy came in even with last week's series low. A special 8:30 airing of 1600 Penn dropped over 40% from what Parks & Rec. usually pulls down. The new 'Penn' that aired in its normal 9:30 slot actually did even worse, setting a new series low of 0.8. The CW had a good night, with The Vampire Diaries rising back up to a 1.1, and Beauty and the Beast climbing 40% to an 0.7.

Key: Broadcast Network - Show Name - 18-49 Rating - 18-49 Share - Total Viewers In Millions

8PM

FOX - American Idol (N) - 2.8 - 9 - 11.65

ABC - Wife Swap (Season Premiere) - 1.7 - 5 - 5.00

CBS - 2013 March Madness Tournament - 1.6 - 5 - 4.70

CW -  The Vampire Diaries (N) - 1.2 - 4 - 2.55

NBC - Community (N) - 1.1 - 4 - 3.02

8:30PM

NBC - 1600 Penn (N) - 0.9 - 3 - 2.54

9PM

ABC - Grey's Anatomy (N) - 2.9 - 8 - 9.11

FOX - Glee (N) - 2.0 - 6 - 5.89

NBC - The Office (R) - 0.9 - 2 - 2.31

CW - Beauty & The Beast (N) - 0.7 - 2 - 1.77

9:30PM

NBC - 1600 Penn (N) - 0.8 - 2 - 2.29

10PM

ABC - Scandal (N) - 2.7 - 8 - 8.57

NBC - Law & Order: SVU (R) - 1.1 - 3 - 4.22

Source: Nielsen Media Research


Details
Network:
- FOX
- CW
- ABC
- NBC

Written by: Michael Stevenson
Mar 22nd, 2013, 4:26 am

Images courtesy of NBC

msd85
(Crazed Contributor)

Level 39 (86%)
Points: 17870
Since: 07/Jul/10
Message Posted On Mar 22nd, 2013, 7:25 am

That's definitely a huge part of it Matt. Cable is where it's at nowadays.

matt4848

Level 1 (86%)
Since: 29/Feb/12
Message Posted On Mar 22nd, 2013, 6:44 am

Whats the trend? Were all watching Cable.

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