While amidst the second season of Disney Channel's new hit 'Jessie,' the network has gone ahead and ordered a third season of the family ensemble comedy. This order comes well in advance of 'Jessie's second season finale, slated to air in September. This is a strong vote of confidence for a series that is growing in popularity and has achieved critical success.
'Jessie' is about a Texan teenager (played by Debby Ryan) who moves to New York City and becomes a nanny to a wealthy family's four children. The children are comprised of 14-year-old Emma, the biological child of the bunch, 11-year-old Indian adoptee Ravi, 12-year-old American adoptee Luke and 8-year-old African adoptee Zuri. Helping Jessie cope with her new life and new surroundings are the supporting cast of Bertram, the wealthy family's butler, and Jessie's boyfriend Tony.
Adam Bonnett, Senior Vice President of Original Programming for the Disney Channel, released the following statement: "Our viewers deeply connect with this cast of characters, and the upcoming season will focus on the Ross kids beginning to navigate young adulthood while challenging their favorite nanny with new and entertaining situations." The success of the show makes perfect sense given Disney Channel's target demographics. 'Jessie' is rated as the number one series in its Friday time period in the kids 2-11, kids 6-11 and tween demos, growing from its first year.
The show's star Debby Ryan is only 19, yet she is already a television veteran of three series and a string of TV movies. Given the success that several other Disney Channel stars have found once they reach adulthood, the continued success of 'Jessie' bodes well for Ryan's transition into entertainment aimed at older demographics in years to come.