This Thursday, the USA Network embarks on a new journey that it has previously stayed away from.
The network launches The Moment, a reality series that stars Kurt Warner, a former NFL quarterback who experts consider a possibility for the Pro Football Hall of Fame. This series, which debuts at 10 p.m., is the first original reality series ordered at USA...but likely not the last.
"Having such wide-scale audience, USA's goal is to create shows with broad appeal. Our reality shows also need to have a unique element that doesn't exist in the marketplace -- whether it be a central character or characters, or a theme or a story, said Heather Olander, USA's senior vice president alternative programming.
"Our reality shows need a similar visual quality and style that adheres to our brand," she added, referencing the network's "Characters Welcome" motto.
The network finally decided to take the reality plunge in 2011, with USA co-president Chris McCumber stating that the genre offered up "...a new audience that isn't necessarily watching USA right now."
"We decided to launch The Moment first because of its universal theme of 'second chances,' a perfect talent at the center of the show in Kurt Warner and we feel that the closed-ended format pairs nicely with our scripted series," Olander added.
The next reality program at the network will be Summer Camp, which sees campers battling in a lakeside setting in challenges inspired by classic games. That series launches this summer, with Olander saying that it is "pure fun, soapy and is a homerun for summer."
"The ultimate goal is to create a new USA hit," she added. "In both broadcast and cable, some of the biggest hits are reality series. USA has a massive fan base, and by adding a new genre to our program offerings, we have the potential to expand our reach even further and bring in new viewers."
Do you like this new attitude by USA?