I guess there is some juice left in the old girl after all.
MTV aires its premiere annual awards show (the VMA are terrible now, in my opinion) on Sunday night and did very well, drawing 600,000 more viewers than the 2012 version did, 3.8 million to 3.2 million.
Was it the fact that The Avengers cleaned up? Maybe viewers love Rebel Wilson (Bridesmaids, Pitch Perfect) and wanted to see the Pitch Perfect reunion? Whatever the reason, the network has to be on cloud nine after getting those numbers in.
The two-hour-plus broadcast averaged a 3.4 rating in the 12-to-34 demo (MTV's target audience), an increase of 21 percent. The event also saw huge increases in the 18-to-34 demo (45 percent) and the 18-to-49 demo (44 percent).
If you added up the numbers from all the networks that aired portions of the awards, they drew 4.8 million total viewers (Viacom sister networks VH1, MTV2 and Logo aired portions).
These numbers led to a good debut for The Show With Vinny, MTV's latest attempt to keep the Jersey Shore flame glowing. It's official premiere is May 2, but this sneak peak drew a 1.9 million viewer average and a 1.8 rating in the 12-to-34 demo. Why are 12 year olds watching that?
Did you see the awards? What did you think?