The USA Network will be previewing its latest original series via on-demand services prior to its official broadcast premiere date.
"Graceland" is currently scheduled to debut on the cable network on June 6th in the timeslot following "Burn Notice." However, viewers will get a chance to see the first episode over one month prior to that date via on demand carriers between April 29th and May 12th.
"With the latest research showing a 40 percent increase in time spent watching TV via VOD, this preview is a key part of our marketing strategy for Graceland," said Alexandra Shapiro, USA’s executive vp marketing and digital. "This is a buzz-worthy show that should generate a lot of fan excitement among early adopters, who can become advocates for our newest franchise."
The new series, from "White Collar" showrunner Jeff Eastin, revolves around a group of undercover agents from various government agencies such as the FBI, DEA and Customs living under one roof in a beachside home. The ensemble cast of the action series features Daniel Sunjata ("Smash"), Aaron Tveit ("Les Miserables"), Vanessa Ferlito ("Wall Street: Money Never Sleeps"), Brandon Jay McLaren ("Tucker and Dale Vs. Evil"), Manny Montana ("The Chicago Code") and Serinda Swan ("TRON: Legacy").
Viewers with carriers such as Comcast Xfinity TV, Time Warner Cable, Charter Communications, Cox Communications, Cablevision, DirecTV, Dish, and Verizon FiOS will get the chance to preview the new series during its VOD term.
Will you be checking out the preview of "Graceland"?