Game of Thrones' fire can't be stopped.
The third season of HBO's fantasy drama is proving to be a particularly successful one. The fourth episode of the season, "And Now His Watch Is Ended," received critical acclaim upon its airing (and, of course, it totally deserved it). As it turns out, the episode was also did well in terms of ratings -- for the second week in a row, the series reached a viewership high.
"And Now His Watch Is Ended" nabbed 4.9 million viewers on its first airing, setting another series high. That's up about 180,000 viewers from last week's record-setting episode, "Walk of Punishment," which nabbed 4.72 million viewers.
The series has already been renewed for a fourth season by HBO, but increasing ratings are always good news for a series. If these ratings are any indication, next week's episode of Game of Thrones should be the first hour of the series to break the 5 million viewer mark. The series has momentum and doesn't show any signs of slowing down. It's a certainty that the season's craziest episode still lies ahead.
What do you think? Was "And Now His Watch Is Ended" worth that increased viewership?
Game of Thrones will air on Sunday with the episode "Kissed By Fire" at 9/8c on HBO.