NBC, ABC, CBS blocking ads for online soap operas

SoapsABC, CBS and NBC have collectively decided to wave the Dikembe Mutombo "no" finger at All My Children and One Life to Live.

Both of those series have been brought back to life after being cancelled. The two shows, which are now being produced by Prospect Park, return to life on April 29 as online only programs. Prospect Park went to those three networks and wanted to purchase ad time for the shows, but were rebuffed, as they are seen as competition.

Especially surprising about that is ABC deciding not to air the ads. ABC licensed the shows for the web revival, but apparently are only invested into its success to an extent. The deal to license the shows could be worth more than $8 million annually to ABC, not including any royalties. Prospect filed a lawsuit against the network two weeks ago, saying that ABC had breached the deal by not helping with the relaunch and using characters on General Hospital in an improper manner (the characters were scheduled to be shared).

Prospect's ad that ABC turned down featured an actor who appears on General Hospital, which is reportedly why ABC turned it down, saying it would confuse the audience.


- One Life to Live
- All My Children (2013)

Written by: Hamatosan
Apr 26th, 2013, 5:08 pm

Images courtesy of ABC

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