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BBC Worldwide CEO discusses growth potential

DavieAccording to BBC Worldwide CEO Tim Davie, the company's content  is still "massively underexploited."

"There's plenty of growth to be had" he said, noting that while the company made $1.54 billion (£1 billion) last year, it left a lot on the table.

Davie, who just became the CEO after serving as the interim director general of the BBC (thanks to the Newsnight and Jimmy Savile scandals), mentioned the company's new deal with Twitter, which will be given access to clips from BBC franchises such as Doctor Who and Top Gear. This will create new consumer interest in the programs, as well as give the BBC some advertising dollars that it did not already have.

"Audiences are going to be brutal with you," he stated, saying that BBC Worldwide may have to drop some channels. "I'm not going to struggle with propositions in the mid-tier."

Regardless of what happens with those channels, do not expect the BBC to drastically change.

"Great businesses know what they are. I will drive this operation more with an editorial focus on premium content," he added.

BBC Earth is a premium channel that Davie named as having growth potential, saying that live events and merchandise could help it grow as a brand.



Details
Network:
- BBC one

Written by: Hamatosan
Apr 26th, 2013, 10:17 am

Images courtesy of BBC One

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