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Amanda Knox book sales skyrocket after appearing with Diane Sawyer

Knox

Amanda Knox, the Washington native who was imprisoned in Italy for the alleged murder of her British roommate, has learned that the best way to bump your book sales up is to land a primetime network interview.

Knox sat down with Diane Sawyer for a special ABC interview in an attempt to push her memoir, "Waiting to Be Heard." The gambit paid off, as her book has shot to the top five best sellers on Amazon after failing to crack the top 100 list last week. While Amazon is not the end all, be all in book sales, it is a good early way to gauge where things are heading.

The special did good numbers for ABC, drawing the best rating for ABC in three months in the 10 p.m. Tuesday time slot. It did a 1.7 rating among adults 18-49 and 8.5 million viewers overall.

Sawyer has the magic touch with books recently, as books by Jaycee Dugard, Bob Woodward, Congresswoman Gabby Giffords and a collection of Jackie Kennedy recordings all saw sales skyrocket after talking to her.

Sawyer will be speaking next, in book schilling, with Malala Yousafzai, a 15-year-old Pakistani student who was shot by the Taliban for promoting education for girls. So update your Amazon wish list accordingly. 

 

 


Details
Person:
- Diane Sawyer
Network:
- ABC

Written by: Hamatosan
May 1st, 2013, 12:32 pm

Images courtesy of ABC

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