TBS and TNT are set to make the leap from on-demand to live streaming starting this summer.
At the cable networks' Upfronts presentation, executives announced a bold new endeavor to move into the expanding streaming television market. TBS and TNT will be the first cable networks to launch 24/7 live streaming of its content to subscribers of their respective Watch TBS and Watch TNT apps.
"Starting this summer, subscribers will be able to watch TBS and TNT live – anytime, anywhere, on multiple devices," Steve Koonin, president of Turner Entertainment Networks, told the Upfront audience. "Tablets and smartphones become television sets, bringing new opportunities for us and for advertisers."
The move is part of an overall initiative by cable and broadcast television dubbed 'TV Everywhere', a push toward providing programming access to subscribers across numerous digital platforms for cable and satellite customers.
An official launch date has yet to be announced, but the networks did tease that live streaming will begin sometime this summer, just as TBS and TNT kick off summer seasons of their respective original programs. Detective drama "Rizzoli & Isles," alien invasion series "Falling Skies," "Major Crimes," "Perception," and "Franklin & Bash" all return with new episodes that will be available via the apps. Perhaps most exciting is the prospect of TBS' baseball coverage and TNT's NBA and NCAA basketball coverage being made available through the new service.