Earlier this week, CBS announced its fall schedule. During the network's pre-upfront press conference this week (where it unveiled the schedule), CBS Corp. president and CEO Leslie Moonves addressed Jimmy Kimmel's jabs at the network.
Kimmel, who called CBS the geriatric network, struck a nerve with Moonves, who did little to hide his irritation with the network being referred to as “smug motherf----rs." While Moonves was not thrilled to hear that, he did admit to a degree of flattery.
“I guess that means we're winning,” Moonves said. “We'll try to be a little less smug and a little more gracious. But that's hard for me, as you know.”
Moonves then went on to talking about his competition, taking some digs of his own.
“Anybody who spends 20 minutes talking about multiplatform at their upfront does not have much else to sell,” he said, noting that CBS routinely beats its competition by up to 5 million viewers. It has already locked down the No. 1 rating in the adults 18-49 demographic, the first time it has done so in more than 10 years (so much for geriatrics, huh?). “We are the center of the universe, this is where it all starts. The key is getting hits on this network.”
Do you agree with that?