Lifetime has hired a new senior vice president and head of nonfiction development to its roster.
Eli Lehrer, a veteran of nonscripted development, is coming to the network from Bravo. At Bravo, he was the vice president of development and responsible for series such as The Real Housewives of New Jersey, Flipping Out and Tabitha's Salon Takeover.
he begins his new position on July 8 and will answer directly to Lifetime executive vice president of programming Rob Sharenow.
“Eli has an impeccable reputation as one of the very best development executives in the business,” Sharenow said. “He’s got a tremendous sense of character, story and brand that will be a huge asset to Lifetime and build on our rapidly expanding non-fiction lineup that includes the hit franchises, Dance Moms and Project Runway.”
Lehrer also previously served as the manager of East Coast development at VH1. He also worked with Artists Management Group and ABC News, and was one of Multichannel News' 2008 40 under 40 profiles. He is a graduate of Columbia University with a Bachelor of Arts degree in American History.
I can honestly say that I have not seen one thing he has worked on, as those channels do not fall into my wheelhouse. Given the popularity of the Real Housewives franchise, though, Lifetime may have hit a home run with this hire.