The CW is kicking off its upcoming Fall season with a live music event.
The network announced that it had entered a three year agreement with Clear Channel to broadcast its iHeartRadio Music Festival, Ultimate Pool Party, and other concert events.
The two day Music Festival takes place September 21st and 22nd in Las Vegas, bringing together premier musical acts such as Usher, Rihanna, No Doubt, Green Day, Aerosmith, Taylor Swift, Bon Jovi, and more. The CW will air footage of some of the top acts on October 1st from 8 to 10pm.
"The CW is synonymous with what's now and what's next, and that includes music," said The CW president Mark Pedowitz. "We have always been known for using the hottest, most of-the-moment music, both on our shows and in our marketing campaigns. Partnering with Clear Channel to present the biggest concert events of the year for our viewers is a natural fit for us and also gives us more original event programming throughout the year."
Other artists scheduled to participate include Pink, Lil Wayne, Miranda Lambert, Shakira, Brad Paisley, Enrique Iglesias, Jason Aldean, deadmau5, Calvin Harris and Pitbull, with more expected to be announced.
"This is an ideal opportunity to take the original content that we create at Clear Channel to new platforms and audiences," said Clear Channel president John Sykes. "We chose The CW as our partner, because we share the same powerful connection to a highly influential young demographic."