You can file this one under "didn't see that coming."
At their upfront presentation yesterday in New York City, NuvoTV (an English-language network marketed towards the Latino community) named feature film and pop music star Jennifer Lopez as their new Chief Creative Officer.
Lopez already had a partial controlling stake in NuvoTV, as her production company Nuyorican Productions has been developing programming for the network in exchange for a minority stake. While at the upfront presentation, Lopez took to the podium and discussed the direction of NuvoTV and their upcoming season.
"Latinos are a force in this country. We are an engine for growth — we have huge economic power and unprecedented political and cultural influence and it’s time for television to reflect who the modern Latino actually is — not who we are believed to be, not who we may have been, but who we are now," Lopez told advertisers. NuvoTV also broke down several of their upcoming new series, including the following:
'Untitled Jennifer Lopez Biography Special:' an exclusive 90-minute marquee event with unprecedented intimate access into the personal life and career of this inspiring artist and powerhouse entrepreneur,
with Jennifer Lopez acting as Executive Producer and Nuyorican Productions leading production.
'Gotta Dance,' unscripted reality: a never seen before behind-the-scenes look at the lives of professional backup dancers on world tour with global icon and entertainer, Jennifer Lopez. This docu-series follows the journey of eight professional dancers performing night after night, across the
continents, giving it their all, falling in love, dealing with injury, as they pursue their ultimate
passion for dance.
'Oribe,' unscripted reality: a docu-series set in the Latin style mecca of Miami, showcasing the life and times of controversial Cuban-American celebrity hairstylist Oribe Canales. Oribe’s legendary career has
spanned decades and caused sensational success for such clients as Jennifer Lopez, Naomi
Campbell, Gianni Versace, Heidi Klum, and Karl Lagerfeld.
'Mario Lopez: One on One,' talk show: a Hollywood insider interview format show featuring a broad
array of influential Latino superstars. Mario sits down with good friend Eva Longoria along with
comedian George Lopez; international singing sensation and icon, Gloria Estefan; music artists
Pepe Aguilar and Juanes, as well as other revered Latino figures.
Did you ever think J.Lo would take an office job at a television network?