In a positive sign that the German pay-TV market is on the rise, this week NBCUniversal International Television announced that its flagship pay-TV brand, Universal Channel, will be joining Germany pay networks Sky Deuschland and Deutsche Telecom.
“The German launch of Universal Channel – our flagship channel brand – is an exciting milestone for Universal Networks International as we focus on the strategic growth of our channels’ portfolio in key markets around the world,” said Belinda Menendez, Universal Networks International and international TV distribution president. “This launch and our overall investment in Universal Channel, underscores the brand’s key role as a portfolio driver in our channels’ business and our long-term commitment to its success.”
She added that the Germany version of the channel will premiere on September 5 and that it is being marketed with the tagline "100% Characters." This will be the 104 country that the channel airs in, in 16 different languages.
This will also be the fourth NBCUniversal channel to air in Germany, as it joins Syfy, 13th Street and E! Entertainment Television.
“Airing alongside Syfy, 13th Street and E! Entertainment Television, Universal Channel’s character-driven entertainment broadens UNI’s offering in Germany and Austria, delivering viewers even more compelling choice – in both HD and SD; we are delighted to be bringing the channel to subscribers of Sky Deutschland and Deutsche Telekom and look forward to further broadening Universal Channel’s distribution," Menendez added.