Katie Couric cannot catch a break, can she?
Her talk show, Katie, was expected to be a heavyweight and do really well among households and thus far, it has not disappointed in that regard. However, what is worrisome is the rate that executive producers are scurrying away from the program.
Michael Morrison is the latest to jump ship. He joined the program in early 2012 after Jeff Zucker departed to run CNN. Now Morrison is leaving when the first season wraps this summer.
He is being replaced by Rachel Miskowiec, a daytime veteran with experience on The Tyra Banks Show and on Dr. Drew's Lifechangers.
Vicki Dummer, ABC Media Groups executive vice president, announced the exit today. She took the time to praise Miskowiec, saying that she is "an incredibly passionate and experienced veteran of daytime." "She is creative, smart and a great leader. Rachel is fearless and competitive and she truly loves making daytime television."
Since the show launched in September 2012, it has lost Michael Bass (to CNN) and Matt Lombardi (to 20/20).
These heavy departures, coupled with the show's difficulty in creating an identity, have made the waters choppier than they need be. Couric shows comfort doing news interviews, but the daily tasks and routine shows are not clicking like they should be.