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Super RTL signs output deal with DreamWorks Animation

DWA

Europe's top-rated children's television network has signed a new output deal with one of the top animation companies in the world.

Super RTL will gain access to more than 1,200 hours of programming from DreamWorks Animation under the deal, which lasts through 2020. The deal was finalized at the L.A. Screenings by DreamWorks Animation head Jeffrey Katzenberg and Super RTL boss Claude Schmit. 

Super RTL's deal with Disney is expiring later this year, which prompted the deal from their end. 

Included in the deal is programing from Classic Media, which DreamWorks Animation purchased last year for $155 million. Included in that deal were classical kids television programs such as Lassie, The Lone Ranger and George of the Jungle.

DreamWorks Animation will also be increasing its television operations over the next few years, including spin-off programs of its animated feature films such as How to Train Your Dragona nd the upcoming Ryan Reynolds-voiced Turbo. Five long-running animations series are expected to be produced by DreamWorks during the next calendar year, all of which will debut in Germany on Super RTL under the new deal.

Currently Disney supplies Super RTL with 30 percent of its programing; under the new deal with DreamWorks, they will provide Super RTL with 10 percent of its daytime programming So there will still be a hole that needs filled.

 


Details
Network:
- Super RTL

Written by: Hamatosan
May 27th, 2013, 7:52 am

Images courtesy of Super RTL

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