Is television released specifically on streaming services the future?
Lionsgate seems to think so (or that it will at least rise in popularity). The company, who will see their show Orange Is The New Black premiere next month on Netflix, is already looking into a second season of that program, which is set in a prison.
“This will be another strong brand for Lionsgate, and we have significant confidence in a second-season pickup,” Lionsgate CEO Jon Feltheimer said.
That is a lot of optimism for a program that has not been released yet. But Lionsgate is looking into services like Hulu and Netflix as new revenue windows. Lionsgate has a new comedy being developed at Hulu and expects a season order later this year.
In addition, it is working on an animated comedy series from Phil Rosenthal, the creator of Everybody Loves Raymond.
“This is just the tip of iceberg. We believe that creating content for the next wave of premiere content distributors will become an increasingly important part of our television business going forward,” Feltheimer added.
As streaming services rise in popularity, he feels that being affiliated with them will increase eyes on in new locations.
“These players are giving us an advantages in places where we had a significant disadvantage, as in the U.K. where we didn’t have a pay TV deal and now have one that puts us at parity with all of the major studios,” he stated.