A new 24-hour national sports network will make a big splash during the Major League Baseball All-Star Game broadcast on July 13.
Fox Sports 1 launches August 17, with designs on being Disney’s ESPN’s biggest rival.
A 90-second ad will air during Fox’s coverage of The Midsummer Classic. Major names such as NASCAR drivers Jeff Gordon and Kasey Kahne; NFL players Joe Flacco and Patrick Willis, MLB’s Bryce Harper, U.S. soccer star Alex Morgan, Mike Tyson and coaches like Lane Kiffin, Steve Lavin and John Thompson III will appear.
David Fincher collaborator Jeff Cronenweth has signed on as cinematographer, and music video director Joseph Kahm will direct. Kahm has shot clips for Britney Spears, Katy Perry, U2, Lady Gaga and Eminem, among others.
Photos from the Gordon-Kahne shoot have been posted to Fox’s Twitter feed. There were over 150 crew members on that shoot in Concord, North Carolina, at Charlotte Motor Speedway, as Kahne and Gordon were shot talking trash and bumping into each other on the track.
The MLB All-Star Game features the best of the American League taking on the National League’s finest, with home field advantage for the World Series on the line. Fans vote in position players, and pitchers are selected by their fellow players and the teams’ coaches.