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'Mad Men's Sterling Cooper & Partners rebrands with new logo in viral marketing bid

 

Mad Men

 

In a fairly clever play for some more Emmy Award buzz, AMC's series 'Mad Men' has released a bit of viral marketing: a press release has been issued from the series' fictional advertising firm, Sterling Cooper & Partners. 

Shortly after the conclusion of last night's episode, the following press release was disseminated, purportedly coming from the desk of Peggy Olsen, the character that Elizabeth Moss has played since the hit show began. The press release does include minor spoilers; if you have been following along with 'Mad Men' either on BluRay, DVD or on Netflix, you'd be best to turn back now. 

SC&P

 

'Mad Men' won Outstanding Drama Series at the Primetime Emmy Awards four years in a row, from 2008-2011. In 2012, the series was beaten in the category by Showtime's 'Homeland.' The hit AMC series has also picked up four Golden Globe Awards over the years. 

This is not the first bit of viral marketing that AMC has produced for its advertising-based series: AMC has previously released behind-the-scenes documentary shorts in effort to drum up interest prior to each new season. Prior to the second season of the show, AMC had people dressed in period clothing handing out business cards for Sterling Cooper inside Grand Central station. Seasons four and five also featured an online casting call as part of a marketing ploy, where viewers were encouraged to submit photos of themselves in 'Mad Men' period clothing, with a winner earning a walk-on part in a future 'Mad Med' episode. 

What do you think of the marketing here from AMC? What do you think of Sterling Cooper & Partners' new logo?

 


Details
Show:
- Mad Men
Network:
- amc

Written by: bad_subject
Jun 16th, 2013, 11:46 pm

Images courtesy of AMC

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