For the second year in a row, The CW has pushed back its Autumn premiere dates a couple of weeks behind the big networks. This smart strategic move had the desired result last year of CW's programming avoiding the launch of new season and series debuts at the other networks, leaving more of a share remaining for CW later in the game. The CW's premiere week begins on October 7.
This means that the bulk of CW's Fall line-up will launch on October 7, however the back-to-back combination of the ninth season of 'Supernatural' and the debut season of 'The Originals' will be held back for two additional weeks. Deadline reports that this move is in order to avoid forcing 'The Originals' to debut up against ABC's 'Marvel's Agents of S.H.I.E.L.D.' on Tuesday nights. ABC's highly-anticipated series has a massive advertising campaign behind it, as well as the benefit of a built-in audience of millions who enjoyed 'Marvel's The Avengers' in cinemas. While 'The Originals' has a built-in audience as well, as it is a spin-off from the hit series 'The Vampire Diaries,' that audience pales in comparison to the fan-juggernaut that is Marvel.
Another reason for 'The Originals' being withheld is so that the season premiere of 'The Vamire Diaries' on October 10 can act as a promotional tool for 'The Originals' debut on October 15. Just crazy enough to work.
The CW has steadily grown, year by year, via finding a niche and providing specialty programming. The youth-centric, action-packed programming of the network is encapsulated in its latest hit series 'Arrow.' The CW is also known for giving creators control over their projects and allowing writers and showrunners to handle their series the way they see fit; this sort of respect helps with shows like 'Supernatural' and its vocal, cult fanbase.
Here are the CW’s fall premiere dates:
2013 FALL PREMIERE DATES:
MONDAY, OCTOBER 7
8:00-9:00 PM HART OF DIXIE (Season Premiere)
9:00-10:00 PM BEAUTY AND THE BEAST (Season Premiere)
WEDNESDAY, OCTOBER 9
8:00-9:00 PM ARROW (Season Premiere)
9:00-10:00 PM THE TOMORROW PEOPLE (Series Premiere)
THURSDAY, OCTOBER 10
8:00-9:00 PM THE VAMPIRE DIARIES (Season Premiere)
9:00-10:00 PM REIGN (Series Premiere)
TUESDAY, OCTOBER 15
8:00-9:00 PM THE ORIGINALS (Series Premiere)
9:00-10:00 PM SUPERNATURAL (Season Premiere)
FRIDAY, OCTOBER 25
8:00-9:00 PM THE CARRIE DIARIES (Season Premiere)
9:00-10:00 PM AMERICA’S NEXT TOP MODEL: GUYS AND GIRLS