For the first time in its history, the pay TV version of Telemundo is leaving Latin America. The network, which is available in 21 countries in Latin America currently, will be spreading to South Africa and sub-Saharan Africa on August 12 of this year, adding a total of 48 new countries.
The channel will air telenovelas on Multichoice's digital pay TV satellite platform DStv and will be marketed with the tag line “Telemundo – Feel the Passion.” The network will be dubbed into English for South Africa and most of the other countries, and into Portuguese for Mozambique and Angola.
“With the launch of Telemundo Africa, the region sees the birth of the first pay TV Latin American channel in English language,” said Marcos Santana, Telemundo International president.
“We are constantly being approached by our platform partners to help them to reach a broader and more diverse demographic – and we are confident that the unique content on Telemundo will attract new viewers in a multi-channel environment," added Belinda Menendez, president, Universal Networks International president of international television distribution.
The telenovelas that air will focus on a wide range of themes and genres, including romance, mystery, adventure, action and real-life stories.
"Our original telenovelas are successfully syndicated in over 100 countries around the world," Santana added. "We know that there is a huge appetite for top-quality telenovelas, the world over, and are looking forward to building a fan-base for this unique genre across Africa.”
With this news, Telemundo becomes the fifth network from Universal Networks International to launch in Africa, following Universal Channel, E! Entertainment Television, The Style Network and Studio Universal.
CNBC also airs across Africa.