The children’s programming streaming arms race continues.
Amazon has signed a multi-year deal to stream PBS KIDS series.
Those shows include “Caillou,” “Arthur,” “Daniels Tiger’s Neighborhood,” “Dinosaur Train” and “Wild Kratts.” Amazon stated that the shows will be available on the Kindle FreeTime Unlimited service, which ironically is intended to help adults limit viewing time for the kiddies.
Netflix, for its part, recently announced a big deal with DreamWorks Animation.
Amazon also made a deal recently with Viacom for shows like “Dora the Explorer,” “Go Diego, Go!” and “The Backyardigans.”
Amazon Prime also offers hundreds of PBS shows like “Nova,” “Masterpiece” and Ken Burns documentaries.
"This deal is exciting for Prime members and particularly for those with families," Brad Beale, Amazon's director of video content, said. “This new deal combined with the recently-announced Viacom deal brings some of the most popular kids programming to Prime Instant Video, making it the perfect place for the whole family to catch up on all their favorites. Not to mention, Downton Abbey is continually one of the most watched shows of all time on Prime Instant Video. Prime Instant Video will soon become the only video subscription service to exclusively offer all seasons, current and future, of Downton Abbey—something we know our customers will love.”
“PBS stations will always be the first place to see our premier content,” Jason Seiken, General Manager, PBS Digital, said. “Giving viewers access to our library of past programs through digital platforms like Prime Instant Video complements our broadcast service and is an important part of our strategy to reach new audiences. By expanding our relationship with Amazon we are giving PBS viewers additional ways to enjoy their favorite programs on the go or in their home, whenever they want—and providing them with even more reasons to tune into their local PBS station.”