Last night, FOX officially entered the world of late-night animation comedy with the launch of Animation Domination High-Def, a weekend programming block set to compete with NBC's 'Saturday Night Live.' Animation Domination High-Def, or ADHD as it is being referred to by FOX (get it?), is spun out of the Animation Domination block that debuted on FOX back in 2005. But the long-awaited and highly-anticipated debut of ADHD last night on FOX was rained on by some clever advertising prankstership from ADHD's most natural competition in the adult animation demographic: Adult Swim.
Through some stealthy local advertising purchases, ADHD's disgruntled competition crashed FOX's party last night with two minimalist commercial spots subtly mocking FOX's new venture. One of the ads (which were purchased and aired without FOX's knowledge) aired following the anticipated debuts of 'High School USA' and 'Axe Cop' at 11:30; the second advertisement aired at midnight, following the encore presentations of the debuts.
The stripped-down ads featured words on black screen, with elevator music in the background. “The preceding content has been a work of fiction,” the first ad, which followed the ADHD premieres. “Any resemblance to networks, living or dead, is purely coincidental. Pay close attention to the label. Many suitcases look alike. You may find yourself at a beautiful network with a beautiful suitcase. You may ask yourself: How did I get here? [adult swim]” The second: “Congratulations to the crew at ADHD on the launch of their new shows. We wish you all the best…. Nice place you got here… How are the kids?… Great, Great stuff. We’re going to go home now [adult swim].”
There is some personal gamesmanship behind the scenes between Adult Swim and ADHD as well, as Nick Weidenfeld, former developmental head at Adult Swim, is the man behind ADHD. ADHD decided to respond to Adult Swim's stunt today on twitter, posting "@adultswim THANK YOU FOR YOUR MONEY." Weidenfeld responded personally, adding: "We love Adult Swim and we’re happy to receive both their attention and their ad dollars!"
What do you think? Is Adult Swim's stunt a fun way to welcome ADHD into a fight? Or was it out of line?